MONOPOLY & CAESARS "OWN IT ALL" EVENT

• branding • logo •

Caesars Entertainment and Monopoly Own It All Event Logo For Print

Atlantic City, and Caesars Entertainment, has its first "Monopoly Boardwalk" helping to drive business to the casinos. My responsibility was to come up with a Monopoly board layout revolving around guests collecting game pieces. Throughout all seven properties, my creative was used collateral such as billboards, banners, lightfaces, web, print, live displays and more.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


monopoly "GO" logo for print .show.

• branding • display •

Caesars Entertainment and Monopoly Own It All Event Atlantic City Boardwalk Live Display

It's no accident that my creative, and this Monopoly board, was located on Boardwalk and Park Place. This outdoor Monopoly replica was complete with oversized dice, green houses, red hotels and game pieces such as the silver car. Tourists were encouraged to walk on it as well as take photos and sign up for the event.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


my gameboard - life size display .show.

• branding • direct-mail •

Caesars Entertainment and Monopoly Own It All Event Kick Off Postcard

This was a direct mail piece designed to draw inactive players to the "GO" event. With over $1,000,000 in prizes, my "kick off" postcard displayed the rules.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


postcard invite .show.

• branding • direct-mail •

Caesars Entertainment and Monopoly Own It All Event Gamepiece Pull-tab

In order to get a piece of the winnings, I designed pull tabs for guests to collect. The Monopoly brand design revealed real estate pieces for their game boards.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


pull-tab with gamepieces .show.

• branding • gamepiece •

Caesars Entertainment and Monopoly Own It All Event Shoe Gamepiece

The brand creative was used to inspire on site property exhibits and my print material was seen in ads, billboards, posters, banners, plasmas, direct mail, invites and more.

Courtesy of Hasbro. Used with Applications: Photoshop, Illustrator, InDesign. Used to Create, Manage and Direct Vendors as well as Prepare Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


monopoly gamepiece .show.

• branding • banner •

Caesars Entertainment and Monopoly Own It All Event Banner, Live Shoe Display and Michael S. Leon

My banners were one of many property displays that directed and tied guests into this Monopoly themed promotion in which players club members collect game pieces for a shot at $500,000.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


banner and live display .show.

• branding • promo image •

Caesars Entertainment and Monopoly Own It All Event Money Fanned

Based off of my game board creative, promotional money and game pieces, we capitalized on driving new business to the casinos. Atlantic City's boardwalk was first in the nation, and Caesars Entertainment offered boardwalk patrons an immediate chance to win $200 or more.

Courtesy of Hasbro. Used with Applications: Photoshop, Illustrator, InDesign. Used to Create, Manage and Direct Vendors as well as Prepare Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


monopoly money illustration .show.

• branding • promo image •

Caesars Entertainment and Monopoly Own It All Event Monopoly Man With Money

Why not earn Monopoly money in our famous Atlantic City, after all, the Monopoly game was inspired by the city and now it was this "own it all" event that inspired my creative.

Courtesy of Hasbro. Used with Applications: Photoshop, Illustrator, InDesign. Used to Create, Manage and Direct Vendors as well as Prepare Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


monopoly man illustration .show.

• branding • direct-mail •

Caesars Entertainment and Monopoly Own It All Event Trifold Gameboard With Die Cut Pocket For Gamepieces

This was a tri-fold design used as direct-mail and handed out to guests. When closed the back panel had a special die-cut pocket to store the players game pieces. When opened the inside displayed the Monopoly board I created. The tri-fold and game pieces became so popular, the properties received requests for more so guests could collect extras.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


trifold pocket gameboard .show.

• branding • promo image •

Caesars Entertainment and Monopoly Own It All Event Go To Jail Card

Go directly to jail is another famous catch phrase that had to be incorporated into the Monopoly board. Hover over this description, my logo will link you to a short print collateral presentation showing the Monopoly Man breaking out of his striped pajamas and jail.

Courtesy of Hasbro. Used with Applications: Photoshop, Illustrator, InDesign. Used to Create, Manage and Direct Vendors as well as Prepare Print Production
HTML, CSS, Java, jQuery, Dreamweaver


monopoly man jail card .show.

• branding • plasma •

Caesars Entertainment and Monopoly Own It All Event Atlantic City Boardwalk Plasma Billboard By The Pier Shops

Digital displays are a constant advertising vehicle for all Caesar Entertainment properties. This plasma billboard shows my Monopoly creative branding being displayed by the boardwalks Pier Shops.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


A.C. boardwalk plasma billboard .show.

• branding • direct-mail •

Caesars Entertainment and Monopoly Own It All Event Print Collateral

This layout shows a small collection of the print collateral I developed for the "Own It All" event. Special folds, die-cuts, pull-tabs, invites, brochures, danglers, floor stickers, window clings and many more supportive materials were used for all seven property direct-mailing and outdoor advertising.

Applications: Photoshop, Illustrator, InDesign, Managed-Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


monopoly event print collateral .show.

• branding • logo •

Caesars Entertainment and Monopoly Own It All Event Logo

My hard work felt worth it after hearing Shirley Theal, of Niagara Falls, share her appreciation by saying "You hear all your life about how Monopoly is based on Atlantic City. We play that game all our life. Now we're actually here, playing the event, taking pictures on the display and visiting the real Boardwalk!" Hover over this description, my logo will link you to a short print presentation.

Applications: Photoshop, Illustrator, Managed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


monopoly "own it all" logo .show.




































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