THE D LAS VEGAS RESORT GRAND OPENING

• branding • banner •

The D Las Vegas Resort Grand Opening

Fitzgerald's Las Vegas announces a major renovation. Re-branding the property to theD Las Vegas Resort involved over twenty "Fremont Street Experience" projects. Using brand colors and models, I developed the look for all creative. On site property exhibits and collateral included web, ads, billboards, posters, banners, plasmas, direct-mail, invites, murals, vehicle wraps and more.

Applications: InDesign, Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver
Photo Credit: Tom Donoghue


theD grand opening banner .show.

• branding • vehicle wrap •

The D Las Vegas Resort Grand Opening armored limo vehicle wraps

This armored limo vehicle wrap was theD's advertising to the downtown vegas strip. Created versions for 3D viewing from all angles with perspective play. Hover over this description, my logo will link you to a short print presentation.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver
Photo Credit: Tom Donoghue


armored limo vehicle wrap .show.

• branding • vehicle wrap •

The D Las Vegas Resort Grand Opening armored limo vehicle wraps

theD's signature legs, ray band reds and gaming imagery was this armored limo vehicle wraps focus. This vehicle was advertised all around the vegas strip.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver
Photo Credit: Tom Donoghue


armored limo vehicle wrap .show.

• branding • vehicle wrap •

The D Las Vegas Resort Grand Opening armored limo vehicle wraps

A beat, electric music and theD dancer "GETTIN' DOWNtown" was this armored limo vehicle wraps catch phrase. Equalizer movement, nightlife and dance teasers drew in they're gaming guests.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


armored limo vehicle wrap .show.

• branding • vehicle wrap •

The D Las Vegas Resort Grand Opening armored limo vehicle wraps

theD gaming slot reel was a sidewalk attention grabber for this armored limo vehicle wrap. 3D illusion, movement, and creative sparkle caught local vegas interest.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


armored limo vehicle wrap .show.

• branding • vehicle wrap •

The D Las Vegas Resort Grand Opening armored limo vehicle wraps

theD Resorts featured "Party Pit" was the creative inspiration for this 3D underground illusion. Their underground dancer, male curiosity, and their "pit" theme was a major draw for this armored limo vehicle wrap.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


armored limo vehicle wrap .show.

• branding • vehicle wrap •

The D Las Vegas Resort Grand Opening armored limo vehicle wraps

My inspirational play on "Armored, Vault and Winnings" developed this sexy officer creative. theD Resorts 3D armored limo was Fremont streets moving billboard.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


armored limo vehicle wrap .show.

• branding • vehicle wrap •

The D Las Vegas Resort Grand Opening armored limo vehicle wraps

Utilizing the "armored" theme, I developed a dimensional layout for the back of theD Resorts limo vehicles. Coming or going these advertisements reinforced the NEW property brand and directed guests to gaming.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


armored limo vehicle wrap .show.

• branding • event photo •

The D Las Vegas Resort Grand Opening event photography

Thousands gather on Fremont Street for theD Resorts Grand Opening "LIVE" event photo. Music, Entertainment, Food and Gaming.

Web: HTML, CSS, Java, jQuery, Dreamweaver
Photo Credit: Tom Donoghue


event photography .show.

• branding • direct-mail •

The D Las Vegas Resort Grand Opening directmail inactive mailers

theD Resorts Direct-Mail was a major tool in reaching inactive gambling players. This was one of many pieces announcing new property attractions to high rollers.

Applications: Photoshop, InDesign, Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


direct-mail inactive mailer .show.

• branding • billboard •

The D Las Vegas Resort Grand Opening billboard advertisement

Featuring their signature leg imagery, this was one of theD Resorts many billboard creatives. Lining the vegas strip, my designs announced the coming property.

Applications: Photoshop, InDesign, Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


billboard advertisement .show.

• branding • building wrap •

The D Las Vegas Resort Grand Opening billboard advertisement

Featuring more signature leg imagery, this was one of theD Resorts banner creatives. Draped over their property building this display was converted to billboards, banners, vehicles, murals and more.

Applications: Photoshop, InDesign, Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


building banner wrap .show.

• branding • hung murals •

The D Las Vegas Resort Grand Opening hanging wall mural

Throughout theD Resorts property I developed each hanging mural for their walls. The puzzle framed designed pieces reinforced their modern style and minimalist decor.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


hanging murals .show.

• branding • hung murals •

The D Las Vegas Resort Grand Opening hanging wall mural

I created this geometric, clean lined, photo manipulation as part of theD Resorts mural series. Used within their entranceways, the imagery complimented the properties streamlined architecture.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


hanging murals .show.

• branding • hung murals •

The D Las Vegas Resort Grand Opening hanging wall mural

This hanging drapery was a designed mural for the properties check-in areas. The soft material was used to accentuate theD Resorts red brand coloring.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


hanging murals .show.

• branding • hung murals •

The D Las Vegas Resort Grand Opening hanging wall mural

theD Resorts red branding was cleverly captured in this modern, minimalist, chair display. Signifying the properties ability to stand out from others, theD Resorts mural was featured throughout their lounge areas.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


hanging murals .show.

• branding • display board •

The D Las Vegas Resort Grand Opening display board

Seen within promotion collateral, LED displays, plasma animation and conference walls, my display board creative, for theD Resort, featured all the property amenities.

Applications: Photoshop, Illustrator, InDesign, Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


display board .show.

• branding • vehicle wraps •

The D Las Vegas Resort Grand Opening excursion limo vehicle wrap

From uptown to downtown, my Excursion stretch limo creative, was another moving billboard advertising theD Resorts re-brand and gaming action. Hover over this description, my logo will link you to a short print presentation.

Applications: Photoshop, InDesign, Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


excursion limo vehicle wrap .show.

• branding • vehicle wraps •

The D Las Vegas Resort Grand Opening Cadillac limo vehicle wrap

With six variations, on theD Resorts nightlife and gaming, these stretch Cadillacs advertised their new branding. The designs were featured throughout Fremont Street and the vegas strip.

Applications: Photoshop, InDesign, Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


cadillac limo vehicle wrap .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall murals

During renovation, theD Resort assigned me to design over a dozen interior and exterior murals. From concept to completion, all creative reflected the properties amenities and new branding.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Developing the lighting, coloring, and photo manipulation I was responsible for measuring and preparing the creative and layout for this exterior construction wall mural.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

More than 20 photos merged, and seamlessly manipulated, to accommodate theD Resorts exterior construction wall doorway.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Utilizing Photshop and InDesign, all smoke, colors, lighting and dimension layouts were created from concept. The result was to display the resort property nightlife.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

This construction wall mural example not only features theD Resorts new web address but highlights their dark beers.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Martini's and models displayed in theD Resort wall mural creative. Using Photoshop, liquid reflections, highlights and splashes were all photo manipulated.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Construction wall entrance murals guide theD Resort guests and advertise their amenities all the way to their doorways. (Side Angle)

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Construction wall entrance murals guide theD Resort guests and advertise their amenities all the way to their doorways. (Front View)

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Advertising theD Resorts Longbar and football featured nightlife. My rebrand creative is now being displayed on their entrance wall.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Gaming and Keno were major draws for theD Resort and they used my photo manipulated mural, to advertise the attraction, on another entrance wall.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • murals •

The D Las Vegas Resort Grand Opening construction wall mural

Using theD Resort's signature brand legs, I designed the creative for an additional entrance wall. This layout featured their gaming tagline.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


construction wall mural .show.

• branding • ads •

The D Las Vegas Resort Grand Opening news advertisements for digital and print

With theD Resort's new brand comes laying out their promotional ads. This was one of countless designs I created for print, digital and web collateral.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


news ads - digital and print .show.

• branding • web splash page •

The D Las Vegas Resort Grand Opening website splash page

This design was 1 of 4 variations on theD Resort's website splash page. Being the first page, the guest uses the designed navigation to check-in or to fill out reservation info.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Digital
Web: HTML, CSS, Java, jQuery, Dreamweaver


thed.com website splash page .show.

• branding • credentials •

The D Las Vegas Resort Grand Opening credentials - V I P passes

theD Resort event required VIP credentials, for passes, to the Grand Opening shows. They featured acts such as Brett Michaels and a Prince impressionist. Hover over this description, my logo will link you to a short print presentation.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


credentials - VIP passes .show.




































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