PROPERTY BRANDING AND BANNER DESIGNS

• caesars • banner •

Caesars Routinely Spectacular rebranding banner design - Front

Caesars rebrands their building with my "Routinely Spectacular" creative. I developed the brand categories, color, photography and design. Assembled on the Atlantic City boardwalk a total of 10 banners hung over the Dusk Club and faced the Pier Shops. My designs were used in all property collateral such as ads, billboards, posters, plasmas, direct mail, invites and more.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


routinely spectacular front view .view.

• caesars • banner •

Caesars Routinely Spectacular rebranding banner design - Side

It was my Caesars "Routinely Spectacular" creative that changed millions of dollars worth of collateral. Here are a few banner examples shown facing the Pier Shops. My design established the properties brand book and was used within Las Vegas. My categories, color, photography and layouts were featured throughout web, ads, billboards, posters, plasmas, direct mail, invites and more.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


routinely spectacular side view .view.

• wild wild west • banner •

Wild Wild West model enhancements and photo manipulation on banner collateral

Responsible for the Wild Wild West model, our marketing department needed me to manipulate the photography for this building wrap. Before and After sections highlight the final enhancements (no wristwatch, slimmer waist, increased chest size and deeper cleavage). Like my banner, Bally Resort used my creative within websites, ads, billboards, posters, direct mail, invites and more.

Applications: Photoshop, InDesign,
Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


harrah's resort property .view.

• monopoly • banner •

Caesars Entertainment and Monopoly Own It All Event Banner, Live Shoe Display and Michael S. Leon

My banners were one of many property displays that directed guests around this Monopoly themed promotion where Caesars Entertainment club members collected game pieces for a shot at $500,000. This Bally's Resort creative was used for on site property exhibits and print material such as ads, billboards, posters, plasmas, direct mail and invites. Click the .show. link below for more.

Applications: Photoshop, Illustrator, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


event banner and live display .show.

• branding • banner •

The D Las Vegas Resort Grand Opening

Fitzgerald's Las Vegas announces a major renovation. Re-branding the property to theD Las Vegas Resort involved over twenty "Fremont Street Experience" projects. Using brand colors and models, I developed the look for all creative. On site property exhibits and collateral included events, billboards, web, ads, posters, banners, plasmas, direct-mail, invites, murals, vehicle wraps and more.

Applications: InDesign, Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver
Photo Credit: Tom Donoghue


theD grand opening banner .show.




































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