ENTERTAINMENT BRANDING AND BILLBOARDS

• dj pauly d • before-after •

DJ Pauly D performs at Harrahs Pool After Dark - branding image - Before and After photo manipulation

My DJ Pauly D promotional material consisted of photo manipulation and nightlife design. I was responsible for creating Pauly D's Pool After Dark brand. Given original head shots, I transformed clothing and imagery to club collateral. Displayed throughout the East Coast, my light treatments, smoke and Pool After Dark blues were used for collateral like web, ads, billboards, posters and direct mail.

Applications: Photoshop, Illustrator, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


the pool after dark performance .link.

• dj pauly d • billboard •

DJ Pauly D performs at Harrahs Pool After Dark - branding billboard

Harrah's Resort, and Pool After Dark, features DJ Pauly D. These billboards advertise my Pauly D brand. This creative can be seen from the A.C. expressway to the New York's Lincoln Tunnel. From concept to completion I created, designed and managed this nightlife material. My branding was used for property exhibits and print material such as magazine ads, banners, invites and more.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


the pool after dark branding .view.

• chef promo • before-after •

Caesars Entertainment Restaurant Revolution and Chef promotion - Before and After photo manipulation

Responding to competition, Caesars launches "B.R. Guest" collateral. I manipulated imagery to spotlight chefs such as Luke Palladino, who's logo I also developed. After a photo-shoot, featuring 7, I was asked to make it formal and superimpose 2 chefs (WHICH?). Deleting the kitchen, I created a background, shadows, highlights and reflections. Used for ads, billboards, web and mail.

Applications: Photoshop, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


restaurant revolution branding .view.

• chef promo • billboard •

Caesars Entertainment Restaurant Revolution and Chef promotion billboard

This B.R. Guest billboard was part of a campaign spotlighting Caesars master chefs. I setup an additional photo-shoot, on the A.C. Boardwalk, featuring two more chefs. Superimposed into the photo, guess what TWO. Hint: They're from The Reserve and Mia's restaurants. On the Expressway and Turnpikes, my creative was used for exhibits, web, posters, plasmas, mail and more.

Applications: Photoshop, InDesign, Illustrator, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


restaurant revolution branding .view.

• atlantic grill • billboard •

Atlantic Grill Seafood and Sushi restaurant - grand opening billboard

New York City's Atlantic Grill expands to Atlantic City. I developed the creative for the grand opening. This design was one of the collateral pieces for their launch. The board was advertised in New York, on the Lincoln Tunnel, A.C. Expressway, Turnpikes, Bridge Connectors and more. I translated my creative to the web, construction walls, elevator wraps, posters and business cards.

Applications: Photoshop, Illustrator, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


atlantic city grand opening .view.

• $100 4 shore • billboard •

Caesars Entertainments $100 shore thing New York billboard

This mulit-property casino advertisement was used to launch their "$100 Shore Thing" campaign. The event offered guests money and Atlantic City getaway packages. The idea behind the image choice was to focus on the shoreline amenity. Beach + Gaming = Players. All 6 entertainment casinos featured my design around their property as well as web, ads, posters, danglers, mail and brochures.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


casesars entertainment promo .view.

• luis fonsi tour • billboard •

Luis Fonsi music tour at Ballys Resort Atlantic City sponsored by ticketmaster

Luis Fonsi has a music tour and my branding was chosen for his Atlantic City performance. Perspective and a brief 3D illusion draws the viewers eyes to this famous latin star. Featured on the Atlantic City Expressway, Turnpikes, Bridge Connectors and further, I had the privilege to translate this billboard design to credentials, ads, invites, posters, banners, lightfaces and direct mail. BAILAR!

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


entertainment branding .link.

• 10X the odds • billboard •

Ballys Resort 10X Odds gambling promotion billboard

Double Take... When deciding to launch the Bally's Resort campaign, a sexy alluring look was enough for the marketing team to choose this model. My symbolic set of dice was the perfect split second connection to the 10X Odds tagline. The creative was used for collateral such as websites, ads, magazine articles, posters, plasmas and direct mail.

Applications: Photoshop, Illustrator, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


bally's resort gaming promotion .view.

• jones mosley • billboard •

Atlantic City's Boardwalk Hall boxing features Mike Jones vs Larry Mosley - sport branding and promotional billboard sponsored by Peltz Boxing

Boxers Mike Jones and Larry Mosley fight at Boardwalk Hall. Having done alot of boxing, MMA, material, this event needed my dark grunge style of design. I developed each boxers "look" and was responsible for event credentials, web, magazine layouts, banners, ads, posters, direct mail and lightfaces. The billboard was seen on the A.C. Expressway, Turnpikes and Bridge Connectors.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


boxing entertainment brand .view.

• elvis martinez • billboard •

Elvis Martinez, El Camaron, performs at Ballys Resort Atlantic City sponsored by La Fiesta 1490 AM and ticketmaster

Known as "El Camaron" Bally's features another famous latin star. Responsible for developing the Elvis Martinez look, I worked with his agents when designing this simple, ray band, pattern background. Superimposing head shots, I created highlights and layers to give the billboard it's eye cathcing dimension. My creative was used for material such as ads, posters, plasmas, mail and credentials.

Applications: Photoshop, InDesign, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


casesars entertainment branding .view.




































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