ALICE IN WONDERLAND AND NEW YEARS EVE

• branding • event photo •

Harrahs Resort Alice In Wonderland New Years Eve dancefloor, room decor, lifesize displays

Harrah's Resort celebrates their New Years Eve with a VIP party in Atlantic City.  Honoring Lewis Carroll's theme, Alice In Wonderland's "Through The Looking Glass," I was responsible for coming up with the promotional materials look and feel. The creative I designed was used throughout property signage, live displays, room decor as well as all web and print collateral.

Applications: Photoshop, Managed-Directed Vendors and Prepared Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


alice in wonderland room decor .show.

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Caesars Entertainment converted Alice In Wonderland V I P envelope

For the high-end player, prestige and mailing expense went way beyond daily corporate allowances. This heavy pound parchment envelope, with wax seal, was the first introduction to the event that our VIP players encountered. Die-cuts and a customized layout was necessary to hold this original storybook invite.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


vip invite envelope .show.

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Harrahs Resort leather bound Alice In Wonderland V I P invite

For our print material, the creative focus went back to its original classic storybook presentation. I chose to create a leather bound book that featured ornate corner foiling and a recessed die-cut keyhole. The feel of this intricate invite set the design apart from any other done in the past. It was the famous white rabbit, Mr. Nivens McTwisp, that peaked through this covers center.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

• branding • direct-mail •

Harrahs Resort leather bound Alice In Wonderland V I P invite

New Years Eve gets "curiouser and curiouser" as this storybook copy is customized using the playful Alice In Wonderland style. Tantalizing, alluring, enthralling were just a few of the adjectives used to describe my creative from this event. Note how the use of classic illustration compliments the invites colorful wording.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

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Harrahs Resort leather bound Alice In Wonderland V I P invite

The illustrations pay homage to the genius of John Tenniel and it's my airbrush paints that help bring the invite pages to life. Enjoy and discover each fine detail as you turn pages to more design. Ornate filigree, typography and playful sentence wraps present the event dialogue with a classic style.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

• branding • direct-mail •

Harrahs Resort leather bound Alice In Wonderland V I P invite

The events time and place cannot be overlooked with this layout, so what better way to encourage a guests attendance than by tying in the historical line "Don't be late". I featured a calligraphy block type to accent the invites old english style.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

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Harrahs Resort leather bound Alice In Wonderland V I P invite

This topsy turvy typography leads the Mad Hatter to Alice's troupe of fantastical animals and our Cheshire cat intrigues guests with a surprise. "Please would you tell me," said Alice, "why your cat grins like that?". It was not Lewis who originated the Cheshire Grin but in fact, a poet and satirist, John Wolcot, that wrote between 1770 and 1819 "Lo! Like a Cheshire cat our court will grin".

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

• branding • direct-mail •

Harrahs Resort leather bound Alice In Wonderland V I P invite

One cannot have an Alice in Wonderland invite without reference to the foul-tempered monarch, Queen of Hearts, summoning her subjects. The block typography, cross hatch illustration and colorful airbrush application is another example of how my invite story entertains the interest of our VIP guests without the threat of rejection and a Queens blind fury, commanding, "Off with his head!".

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

• branding • direct-mail •

Harrahs Resort leather bound Alice In Wonderland V I P invite

Order, reservations, gaming and a dreamland overnight stay, were requests for our guests. With nothing but a pack of cards, it's Alice's adventure, that depicts the results of a moment without order. Chaos ensues as her deck arises from a whole pack, flying up into the air, and then drops upon her. Our guests only experienced the festive results of New Years Eve confetti.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

• branding • direct-mail •

Harrahs Resort leather bound Alice In Wonderland V I P invite

Spot of tea? Enjoying your dinner party? Mad Hatter's Tea Party, with the Alice, Dormouse and the White Rabbit, was the perfect original vintage illustration to reinforce a night of fun. It was Harrahs, a "spot" of champagne, and a room of warped decorations, and place settings, that brought in our New Year.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

• branding • direct-mail •

Harrahs Resort leather bound Alice In Wonderland V I P invite

Every storybook does come to an end, but with a New Year the "New Story" just begins. Ornate filigree, and vintage parchment, brings our collectable book to a close; however, a special velum insert, that guests will carry as they walk through the doors, is yet to come.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

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Alice In Wonderland storybook invites individual parchment pages, typography and illustrations

From cover to cover, you may click the "view" link to see, or download, this collection of pages within one document. Note the conscious detail to the invitations flow, color, copy and type, as my design pays homage to this vintage classic story.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.

• branding • display •

Caesars Entertainments Alice In Wonderland New Years Eve property decoration, lifesize display and Michael S. Leon

Setting the tone for all collateral, my creative inspired set designs, dance floor sculptures, hallway figures, room decor, signage and more. Already dwarfed by my scenery there was no need to replicate Alice's action from the bottle marked “DRINK ME”. Instead I grin proudly while standing by my Cheshire Cat.

Applications: Photoshop, Managed-Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


live nye event display .show.

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Harrahs Resort Alice In Wonderland New Years Eve storybook insert - Front

Keepsakes were important, to the guests, for this event. Without worry about their leather bound vip invites being destroyed, I designed this special "Queen of Hearts" velum insert card containing all the necessary information. With a size that fit into a mini purse, those attending were able to keep their collectable book back home.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


invite velum insert - front .show.

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Harrahs Resort Alice In Wonderland New Years Eve storybook insert - Back

With a "Queen of Hearts" card front must also come this complimentary back. The heavy stock velum not only allowed entry through the "Looking Glass" doors, it also was strong enough to withstand a dinner party full of food, drink, spills and thrills. "View" my ornate border treatment close up.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


invite velum insert - back .show.

• branding • hung murals •

Harrahs Resort Alice In Wonderland New Years Eve property decoration, hanging danglers and lifesize display

A tospy-turvy world, filled with unexpected surprises, awaited each guest. It was all my creative, and hallway danglers, that directed people to the properties "Midnight Madness Champagne Toast".

Applications: Photoshop, Managed-Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


hanging murals .show.

• branding • display •

Harrahs Resort Alice In Wonderland New Years Eve property decoration, hanging decor and lifesize displays

These eight foot, royal playing card, soldiers were not painting the Queens white roses red ... but instead ... they towered over those, who dared to pass, through our very large "Looking Glass". It was I, and managements, mission to pay attention to every "warped" detail. Our result was a property transformed into a life-size fantasy wonderland.

Applications: Photoshop, Managed-Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


live nye event display .show.

• branding • poster •

Harrahs Resort Alice In Wonderland event poster collateral

No major event goes without methodical organization. I developed print signage, and plasma displays, that encouraged registration, and direction, for our guests to join the live music and dining.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


property event signage .show.

• branding • event photo •

Harrahs Resort Alice In Wonderland New Years Eve hanging decor and lifesize displays

A person might expect gravity to hold these items down; however, in Alice's world guests danced among three dimensional stage designs dangling overhead. Flipped, and flying, these objects transformed our rooms into a topsy-turvy wonderland.

Applications: Photoshop, Managed-Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


alice in wonderland room decor .show.

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Harrahs Resort Alice In Wonderland New Years Eve table card illustration

“Would you tell me, please, which way I ought to go from here?" May say Alice; however, it was my table card creative that helped all find their place settings. Transferring the leather bound storybook illustrations, I maintained consistency by using the classic design for the events table cards. Nobody knows who the lucky one will be when it is time to take home this colorful center piece.

Applications: Photoshop, Managed-Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


table setting .show.

• branding • poster •

Harrahs Resort Alice In Wonderland New Years Eve table card illustration

"Table for TWELVE"? The Mad Hatter was one of four illustrations completed for the table card. Staying with the consistent look of our storybook, velum insert, directional signage, web graphics, and more, my creative was used to develop cards that seated our guests. Placed by entranceways, hosts gave each attending their registered card, character and section to dine in.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


table card - front 1 .show.

• branding • poster •

Harrahs Resort Alice In Wonderland New Years Eve table card illustration

My second table card character features the famous "I'm Late, I'm Late" White Rabbit. Although unorganized and usually in distress, it is this official looking illustration, that I chose to show our loyalty. With a trumpet in one hand, and a scroll of parchment in the other, the White Rabbit brings our New Year in with royalty.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


table card - front 2 .show.

• branding • poster •

Harrahs Resort Alice In Wonderland New Years Eve table card illustration

For our third table card design, we once again focus on the Mad Tea Party, the Mad Hatter and the March Hare. No need for a Harrah's guest to "fix" their watch, proclaiming it "exactly two days slow". Our seating charts, and track of time, will keep the task of a NYE midnight celebration, prepared to the second.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


table card - front 3 .show.

• branding • poster •

Harrahs Resort Alice In Wonderland New Years Eve table card illustration

For our four, Alice entices us to peek behind the curtain. When our guests also choose to pear through our looking glass, they too found a night full of enchantment. After Alice's experience, she said, "I can't go back to yesterday because I was a different person then." After my experience, I said, "There's no need to go back to yesterday when I already enjoy creating today."

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


table card - front 4 .show.

• branding • poster •

Harrahs Resort Alice In Wonderland New Years Eve table card illustrations back

Back to another back. This chaotic, fun filled illustration, was my focus for the back of the NYE seating cards. With the same ornate style, calligraphy block type and cross hatch illustration, this layout reinforced the Harrah's Happy New Year with classic style.

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


table card - back .show.

• branding • event photo •

Harrahs Resort Alice In Wonderland New Years Eve stage, hanging decor and lifesize displays

Warped decor, colored lights, music galore and a night to adore. "I wonder if I've been changed in the night. Let me think. Was I the same when I got up this morning? I almost think I can remember feeling a little different. But if I'm not the same, the next question is 'Who in the world am I?' Ah, that's the great puzzle!" - Alice may not be the only one in question after this night of celebration.

Applications: Photoshop, Managed-Directed Vendors and Prepared Print Production
Web: HTML, CSS, Java, jQuery, Dreamweaver


alice in wonderland room decor .show.

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Caesars Entertainment Alice In Wonderland event brings in the New Year - ornate storybook parchment page

“Yes, that's it! Said the Hatter with a sigh, it's always tea time.” The King said, very gravely, “Begin at the beginning, and go on till you come to the end: then stop.”
― Lewis Carroll, Alice in Wonderland

Applications: Photoshop, Illustrator, InDesign, Directed Vendors and Prepared Print Release
Web: HTML, CSS, Java, jQuery, Dreamweaver


leather bound vip invite .show.